The World has come closer…boundaries are being eliminated, new markets have begun to open, the customer profile is changing every day. Its almost like visiting one local marketplace after the other But…To have an effective hold over this changing scenario, to play the right tunes in the international market, you need to be a player of great calibre. You need to be well supported by your material, your machines, your manpower, your finances. And that is not all…There is something more important or equally important. You need to have a perfect information backup. Where, when, whom, why, how much, how fast are otherwise gigantic questions without answers. And a player without this data is as good as lost, even before he starts.