Benefits of Indian Web Directories

Internet today is full of free product and services directory websites (also known as web directories) which contain links to other websites. The links are classified in different categories which make the visitors browse to their required website in few seconds. These websites are of great use to businesses who want to enhance their business and get more customers. Listed below are few benefits of these product directory websites.

1. Submission of your business links to web directories increase the search engine ranking thereby making your website appear in top search results. This is because search engines and web crawlers give preference to the websites listed in web directories and display them in their search results on top.
2. Any marketing campaign is targeted to certain specific regions and demographics. Web directories allow business to submit their website links to web directories under specific geographic locations. So, when a visitor is searching for a specific product under a particular location, he/she is more likely to find your link. This will make potential customer to get redirected to your website on click of your website link submitted in the web directory. With increased traffic to your website, there are chances of growth in your business.
3. As far as potential customers are concerned, the web directories give much more relevant search results to them. If a person searches for a particular product or a service on a search engine like Google, though he would get hundreds of search results but the relevant ones would be very few. Web directories have an advantage over search engines as they give much relevant search results to the visitors because with web directories, visitors can fine tune their search results based on different criterion.
4. The search results given by search engine are not based on geographical locations and demographics. So the visitors coming to your site through search engine search results might not be your target customers. In contrast to search engines, visitors coming to your website through web directories are more likely to be your target customers, 80% of whom might end up buying your products and services, thus enhancing your business.

If you are living in India and are looking out for certain products or services, then you can search for them in ‘dirindia.org’ which is gradually taking up as one of the most preferred web business directories in India.