To be a world-class diamantaire enjoying sustainable growth; to maximize the potential of our core competencies and add long-term value to the diamond pipeline

We will live each day our passion for innovation and excellence, so as to create highly desirable diamonds and experiences that surpass our customers’ expectations.

The source of our work ethos and our sense of commitment arises from the belief in our core values

• Integrity
• Partnership
• Excellence
• Responsibility
• Unity