The ad captured the essence of the Nataraj brand — the pencil gave a better grip, it would not break and it would write for a longer period than all the rest, it wouldn’t smudge, the lead was blacker and clearer, and the flow, smoother. And because the lead used was ‘bonded lead’, one was assured of getting ‘pointy points’ after sharpening the pencils, as another of their ads proclaimed. It followed,